It’s like when you go shopping…and suddenly remember something you wanted to get… but you were already halfway home! They certainly got that rush of endorphins that you get when you press the big red button (it could have just as easily been “buy”, “confirm” or “agree”), but the problem was that 5 minutes later… they remembered there was something else they needed to put in the email. …but before I could say anything else, they’d pressed SEND, assuming that it was good to go. We then got to the last page where MailChimp does a check of everything to ensure that we’d not forgotten anything. We went through all the steps in MailChimp that matter… working out who to send to, what to say, how to use a template and actually do the email. The problem with this demand for now, well… if you’re not careful it can backfire on you… especially when it comes to your email activity.Īt a recent 121 training session, I discussed with a client the process of creating a campaign. You can even order online with Amazon and have your package on the same day… or even in a couple of hours (I did this when I forgot my mouse for a training course… the mouse was delivered 90 mins after I ordered it and I was able to complete the training!) Nowadays, with digital recording, you never miss anything… and the ‘on demand’ world delivers what you want, when you want it. ‘Appointment viewing’ wasn’t a phrase we’d ever used… because everything was appointment viewing… whether it was Dallas (I still remember Bobby Ewing in the shower after Pam’s season long ‘dream’), Coronation Street, or just the latest episode of Macgyver (or was that just me?). It used to be that if you wanted to watch a TV programme, you had to make sure you were in. We live in a world were instant gratification is the norm. Sometimes, being able to do things ‘right this second’ isn’t always the right thing to do.
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